How executives are using Twitter — Posting #2 (of 3)

Here is my second excerpt posting from an insightful BusinessWeek magazine article recently published on the subject of Executives using Twitter to help better run their businesses. Hope you find them applicable and are willing to share other valuable uses you’re finding…

• Jack Dorsey, Chief Executive of Twitter says, “It’s (Twitter) the fastest and best way to get feedback on what we’re doing, how we’re doing it, and, what we should do next – both from users and co-workers.”

• David Sifry, Chairman of Technorati says, “I subscribe to lots of people who say interesting things, and, I listen (and) read a lot. I find these people become a sounding board for ideas, and I learn a lot from them. When I post to Twitter, sometimes it’s about interesting things I’ve seen or observed, and, sometimes it’s ‘questions to the world’ – where I ask questions that I can’t find easy or reliable answers to just by searching Google or reference works.”

• Christine Perkett, Chief Executive of Perkett PR says, “We tweet about our own industry insights, technology, PR and more – and people have been receptive and responsive. We feel we’ve earned a new respect as communications professionals in this way. We’ve had the advantage of receiving ‘first mover information’- benefiting both our agency and clients – by connecting with reporters who often tweet about what their stories are going to be before anyone else knows about them and analysts/influencers – some of whom have shared early insights into reports or other important information that they have only offered to their Twitter followers.”

• Michael Hyatt, Chief Executive of Thomas Nelson says, “Twitter enables me to humanize Thomas Nelson and thus better connect me with my employees, customers and authors.”