Truly Interactive

Prior to getting into more meaningful and interesting “Food-for-Thought”, I feel compelled to make a brief apology – and, clarify expectations moving forward. I realize this posting has been a long time coming, completely shooting the “real time” opportunity and aspect of this exciting new medium in the foot. I sincerely apologize for the delay.

That said, my goal with this “Blog” is delivering quality over quantity every time – completely out of respect for your time. I know your time is extremely valuable, don’t take it for granted, and, greatly appreciate your willingness to visit. It is my goal to make each moment you spend and every visit worth your while, and, I plan on doing just that moving ahead.

While on the subject, each time we update as hopefully you’ve realized, please count on email notification if you’ve provided your email address. At that time you’ll be assured your visit will pay off in new insight and information. That said, “on with the show ”, and, some hopefully new, relevant and/or interesting insight…

What is the first thing that comes to mind when you hear “Interactive”? Your website? You’re not alone, and, certainly the answer isn’t wrong. In fact, those understanding and utilizing their web site to the fullest brand/relationship building potential are benefitting from an extremely unique and powerful medium that enables visitors to learn, build trust, and build substantial and enduring relationships completely on their own terms and as they will.

Think about it a little more though, and/or read on. Hopefully I can provide a broader and more valuable perspective.

“Interactive”, the word, is an adjective assuming pro-activity and involvement. When defined fully, the word “Compelling” can also be included. As human beings living in a busy, cluttered world, life frequently has us staring at the tree instead of the forest.

As “Consumers” though, in light of this fact, we tend to walk around a bit, liking to learn and explore – building trust and gaining confidence along the way. This is perfectly natural, and a huge brand building opportunity, albeit extremely frustrating for those desiring to build relationships by “flicking a switch”.

I started off this “Blog” entry with an apology, yet trade-off, relative to “Substance”. I sincerely hope in your business, lives and relationships when it comes to “Substance” you do the same. A great place to start, in fact some great places, are in the messages you’re sending, engagement you’re facilitating, and ultimately actions you’re desiring and expecting across all communications mediums – as opposed to just one or two.

Daunting? Maybe. Overwhelming? Perhaps. Doesn’t have to be though. Impossible? Nothing is impossible – unless you convince yourself it is. Just pick the biggest tree, look closely, address it and move on. In doing so, and making a commitment instead of hollow or empty promises, you’ll enable your most important audiences to build substantial trust and truly interact.