E-mail ROI

I recently came across some E-mail survey research I found interesting that I‘d like to share. There really are two key takeaways.

First, when asked which digital channel delivers the greatest ROI, 38% of respondents answered “E-mail”, 21% “Web site/Blog” and 16% Facebook. Multiple other answers garnered either 5 or 6%.

Second, when questioned as per the main benefit of E-mail (different survey), 78% answered “Increasing sales revenue” was “very important”, 72% “Customer retention and improving customer relations” (“very important”), 67% Increasing lead generation” (“very important”), and, 61% increasing website traffic (“very important”).

As you can see, when used correctly and for the right reasons E-mail is an extremely effective medium and usually a viable opportunity.