An excerpt from a recent eMarketer publication as to an emerging blogging platform called Tumblr (www.tumblr.com)...
"Who’s Using Tumblr?
Unique visitors to Tumblr have skyrocketed since May 2010
Tumblr, the social blogging site, has seen solid growth since its launch in 2007. More users are publishing on the site and viewing others’ posts, while brands, media outlets and marketers are experimenting with how best to leverage this growing community.
In its “State of the Media: Social Media Report Q3, 2011,” The Nielsen Company tracked Tumblr unique US visitors from May 2010 to May 2011 and found 183% growth in a single year. In May 2011, the site had 11.9 million unique visitors, up from 4.2 million one year earlier, and averaged 21,280 messages and links posted per day.
In June 2011, Tumblr surpassed more established blogging site WordPress in number of blogs hosted, according to Mashable, and as of September 2011, the site reports hosting more than 29 million blogs."
Friday, September 23, 2011
Friday, September 9, 2011
Going Mobile?
I went to a BMA (Business Marketing Association) meeting a while back and left (as per usual) with some interesting thoughts. The timely subject (as BMA frequently delivers) was “Marketing Goes Mobile”.
When it comes to mobile branding and communication opportunities, there are a wide-range of alternatives and many important things to think about before jumping in (or not!). These include completely ignoring the medium and dismissing it as irrelevant, to simply being sure your primary site is mobile friendly, to having a fully mobile (alternative) version of your site.
As always should be the case, most critical in determining what’s right for you are the characteristics of your business and offering, your audiences, and, especially your objectives. These strategic considerations are key before undertaking any tactical initiative of course.
Back to the subject at hand, “mobile marketing”, the degree of attention it merits and the appropriate level of tactical execution need be strategically driven and aligned at the outset. Mobile marketing is not right for everyone, nor is any other tactic for that matter. Exceptional branding is inherently custom in my mind at least, never “one-size-fits-all”. On the flip side, mobile marketing may present you with a huge opportunity.
The answer as with many things in life is “it depends”. Whether it’s right for you or not mobile marketing certainly merits your consideration at this point in time, with “consideration” being the operative word. The medium is not only here to stay, but has been here for a while and continues moving forward at lightning speed.
All said, if you do feel the medium and time are right, the following are a few things to keep in mind when designing your “user-experience”:
• “A mobile device may be a small computer, but it’s not a mini-PC.”
• Keep the experience and content simple. Mobile device usage is location specific and often driven by an immediate, basic informational need (“users are task oriented”)
• Mobile devices are time and location dependent with users frequently having little time and often not being in great viewing locations
• Mobil device screens are small - a critical variable to keep in mind while designing a mobile site
• Mobil device users often have limited connectivity
• Mobile users are often transitioning between settings, alternatively, tablet users are most often in a setting/state conducive to more of a time-based experience
• App’s are another tool to think about potentially incorporating into a mobile strategy
• Envisioning your objectives and “what success looks like” (outcomes) will enable you to decide whether a mobile version of your website is a communication tool worth investing in or not
Next time you find yourself in-between meetings, waiting at the bus stop, or anywhere else enabling a little time to think, instead of mindlessly grabbing your mobile device, challenge and enlighten yourself a bit by trying to answer the question “What, if anything, could this (device) do for our customers?”
When it comes to mobile branding and communication opportunities, there are a wide-range of alternatives and many important things to think about before jumping in (or not!). These include completely ignoring the medium and dismissing it as irrelevant, to simply being sure your primary site is mobile friendly, to having a fully mobile (alternative) version of your site.
As always should be the case, most critical in determining what’s right for you are the characteristics of your business and offering, your audiences, and, especially your objectives. These strategic considerations are key before undertaking any tactical initiative of course.
Back to the subject at hand, “mobile marketing”, the degree of attention it merits and the appropriate level of tactical execution need be strategically driven and aligned at the outset. Mobile marketing is not right for everyone, nor is any other tactic for that matter. Exceptional branding is inherently custom in my mind at least, never “one-size-fits-all”. On the flip side, mobile marketing may present you with a huge opportunity.
The answer as with many things in life is “it depends”. Whether it’s right for you or not mobile marketing certainly merits your consideration at this point in time, with “consideration” being the operative word. The medium is not only here to stay, but has been here for a while and continues moving forward at lightning speed.
All said, if you do feel the medium and time are right, the following are a few things to keep in mind when designing your “user-experience”:
• “A mobile device may be a small computer, but it’s not a mini-PC.”
• Keep the experience and content simple. Mobile device usage is location specific and often driven by an immediate, basic informational need (“users are task oriented”)
• Mobile devices are time and location dependent with users frequently having little time and often not being in great viewing locations
• Mobil device screens are small - a critical variable to keep in mind while designing a mobile site
• Mobil device users often have limited connectivity
• Mobile users are often transitioning between settings, alternatively, tablet users are most often in a setting/state conducive to more of a time-based experience
• App’s are another tool to think about potentially incorporating into a mobile strategy
• Envisioning your objectives and “what success looks like” (outcomes) will enable you to decide whether a mobile version of your website is a communication tool worth investing in or not
Next time you find yourself in-between meetings, waiting at the bus stop, or anywhere else enabling a little time to think, instead of mindlessly grabbing your mobile device, challenge and enlighten yourself a bit by trying to answer the question “What, if anything, could this (device) do for our customers?”
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