Incorporating Static and Dynamic Sites

I am remiss in posting this work example, and must apologize to my client OATI. It is not my intent to blow either their or our agency's horn, but to share interesting "food-for-thought" with readers of this blog, and illustrate what I believe to be a successful outcome and result.

A while back, we sat down with our client OATI (oati.com) around their desire to keep their primary site "as-is", yet somehow incorporate or add a more dynamic content-driven component or presence.

They felt their current, HTML site worked well for both impactful positioning and basic educational and online engagement purposes, and were reluctant to change it. They did want to be able to engage and interact with their key audiences more, however, specifically around OATI products, business, and important industry topics and current news.

Creating, developing and launching a microsite (http://info.oati.com/) became the ideal solution. While maintaining the initial website with which they were well pleased, the microsite achieved OATI goal at hand by also providing a more engaging, interactive, and dynamic online experience. Furthermore having both sites expanded their online reach.

There are obviously different ways of achieving an objective like OATI's. After about a year of their dual online presence though, they are extremely happy with the results. We appreciate the opportunity to have served, and hope anyone with similar or other brand communication objectives will reach out. You can call me (Geoff) directly at 952-923-1081 if this is the case.