Geoff's Blog

Too Much Information?
"Online marketers are struggling to get a handle on all the analytic data available to them, according to Econsultancy and Lynchpin research. One in 10 marketers said that a significant majority of their analytics data was actually useful in making key decisions, and almost 6 in 10 said they got real value from half or less of their data. More than a third said their analytics were not at all integrated with their business plan." - eMarketer (8/7)

Online analytics are an exciting and valuable component of interactive branding. Like anything else, of course, they need be considered in context and taken with a grain of salt. That in mind though, there is a ton of useful analytical information available that never was before.  

As the above excerpt from a recently run eMarketer article shows, however, in order to make the abundance of information, numbers, and statistics useful you need to consider your objectives and determine the analytics that will logically assist you prior to jumping in.