Business Benefits of Social Media

Although Social Media benefits are still emerging the following are a number I have seen clients successfully apply to their advantage so far (in no particular order):
1. Generating exposure and awareness
2. Increasing website and other interactive (Facebook, Twitter, Blog, etc.) traffic and participation
3. Increasing subscription bases (Contact info being provided and requests for ongoing communication)
4. Improving search engine rankings (optimizing)
5. Facilitating new business and relationships (esp. amongst unique audience niches)
6. Generating leads
7. Reducing expenses
8. Enhancing relationships
9. Building credibility and trust
10. Creating and sustaining a “buzz”
11. Increasing sales