Beware of generalizing.

I was just reviewing a past whitepaper that had an article about the downfall of "Print Advertising". I do find the calls about "the collapse of (fill in the blank)" fairly entertaining in the first place by the way. That's for another post though. For now, back to the topic at hand, my thought is one should be very careful not to generalize when it comes to both brand communication and life. This article, rightly or wrongly, lumps "print advertising with newspaper advertising." In doing so, it fuses two things that in fact are quite different.