Geoff's Blog

The best B2B copy writing is simple, with an emotional hook
Copy writing for direct marketing requires a good deal of humility, Christopher Ryan writes. That means putting the reader first instead of writing to please your own sense of prose, keeping the level between eighth and 10th grade, and bearing in mind the goal is to persuade, not write a masterpiece. Still, copy should lead with emotion to engage while remaining as short and simple as possible, Ryan writes.

- From today's BMA SmartBrief. This is great copy writing insight. Mr. Ryan hits the nail on the head, and his pointers are a perfect mindset for you if writing your own copy. People often misunderstand the art/talent of "copy writing", and the aforementioned is definitely one important component.