From Google's Mobile Ads Blog: "Two thirds of consumers report they’re more likely to buy from a mobile-friendly site, and a little less than two thirds (61%) say they'll abandon a mobile site if they don't see what they want right away."
As with any type of communication medium, I recommend there be a solid strategy behind your potential action prior to jumping in. That said, your strategy ("mobile" in this case) could be as simple as a welcome note and contact info, if that is what the audience you are communicating with most likely needs.
As in any medium, audience needs should drive your strategy - simple or not - and, there is nothing wrong with testing the waters either way seeing how your customers respond. Thanks to "Google Analytics" and other online analytics tools, this is not "rocket science" either.
For an example of a basic "welcome" mobile site that we recently did and our client feels is working well please visit cinequipt.com.
Monday, October 1, 2012
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