Have No Fear

I keep being reminded as per the importance of "having no fear" when it comes to social media.

"Having no fear" is not an excuse for ignorance of course. So do your homework, learn, think strategically (or have someone qualified help you), and jump in.

Pick one tool (a la Blogger, Twitter, Facebook, LinkedIn or whatever) to focus on that seems to best fit your objective and try it for a while. Take the time to participate (doesn't have to be an inordinate amount of time by the way) and watch/listen for the results.

Remember, results (as people) come in many shapes and sizes. In your strategic thinking, there for, be sure to map out/consider the actions you'd like to see. Both emotional and behavioral are important considerations.

This exercise will take a bit of thinking and time, but I promise you'll feel good about the valuable learning.