Why e-mail and social media are the perfect pairing
E-mail and social media make a great combination, says MediaWhiz President Ed Kats. Overlaying information from one medium onto the other can help make both more effective, Kats explains. "E-mail is a big driver of the beginning of the customer conversation, and social media is a natural channel for following up and continuing that conversation," he adds.eMarketer
A great way of thinking about the email initiated, Social Media follow-up conversation (engagement and interaction) relationship from today's BMA Smartbrief.
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